But love and romance are not the exclusive domain of younger people.
Seniors desire—even need—romantic, intimate relationships, just as younger people do.
And business has already taken note: Catering to the demand of a U. boomer population numbering over 80 million, the marketplace is now saturated by 50+ dating sites like Ourtime and Senior Match, and endless ads for Viagra and Cialis.
Seniors with love lives are also now more common in the media too, such as in Betty White’s innuendo laden TV show, .
As the “free-love generation” grows old, trend analysts expect to see a further increase in personal services and products that were once the domain of the youth market tailored to the senior citizen set.